Provide a true omnichannel shopping experience.

Reduce production costs of printed materials and improve your ecommerce customer experience with a single tool.

Improve quality and reduce costs

Creating print quality product pages is a long and expensive

workflow that often doesn’t benefit from a connected product data

source, demanding large effort and resources.

◎ Lookcast provides maximum flexibility, adapting to the brand’s workflows and keeping true to the brand identity.
◎ Thanks to the integration with its own PIM, brands can create with Lookcast accurate content of high quality.
◎ Graphics department keep using its tools (like Adobe InDesign) for creating templates and customizing outputs.
◎ Lookcast can automatically generate content with typographical quality like catalogs, brochures, user manuals and product data sheets.
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Reduce the gap between emotion and conversion.

◎ The Lookcast’s lookbooks are digital catalogues that provide a real shopping experiences.
◎ Lookbooks allows consumers to discover and buy products directly from the marketing content, without interfering with the media.
◎ All products can be connected to the e-commerce automatically, providing integrated experiences on each channel.
◎ Videos of fashion shows, campaign or events, can be collected in Lookcast to provide a shopping experience fully integrated with the brand contents.

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Track the customer journey

Lookcast traces the customer journey in each channel, facilitating
the move between the traditional to the online channel.

◎ Thanks to immersive and product-centered navigation experience offered by
Lookbooks, it’s possible to track all turning point interactions in order to enrich
customer journeys and collect meaningful insights related to interests and
product preferences.

◎ Lookbooks can be sent as content in marketing campaigns designed and
orchestrated in Marketing Automation platforms.

◎ Thanks to Lookbooks, it’s possible to manage in a simple and effective way
customers registration process during Marketing events, raising registration
number and guiding all the following follow-up actions thanks to Lead
Qualification and Marketing Automation tools.

◎ Lookcast provides a connector with SAP Marketing Cloud.

Platform

◎ Lookcast easily integrates with existing brand solutions and systems like PIM,
with no impacts on the company organization and keeping the data quality.
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◎ The platform is simple to use, with a user-friendly interface that doesn’t require
special skills. It’s available on cloud and it’s ready-to-go.

About us

LOOKCAST is an innovative technological company born in Chicago (IL) in 2012.

The idea was to transform the lookbook from an object born for traditional channels
into a digital tool.

LOOKCAST’s mission is to drive brands beyond the eCommerce, to evolve the
traditional catalogues into interactive digital experiences, to deliver customers an
engaging shopping experience.