# Provide a true omnichannel shopping experience.

**Reduce production costs of printed materials and improve your ecommerce customer experience with a single tool.**

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#### Improve quality and reduce costs

##### Creating print quality product pages is a long and expensive

##### workflow that often doesn’t benefit from a connected product data

##### source, demanding large effort and resources.

◎ **Lookcast provides maximum flexibility, adapting to the brand’s workflows and** **keeping true to the brand identity.**  
◎ **Thanks to the integration with its own PIM, brands can create with Lookcast** **accurate content of high quality.**  
◎ **Graphics department keep using its tools (like Adobe InDesign) for creating** **templates and customizing outputs.**  
◎ **Lookcast can automatically generate content with typographical quality like** **catalogs, brochures, user manuals and product data sheets.**  
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#### Reduce the gap between emotion and conversion.

◎ **The Lookcast’s lookbooks are digital catalogues that provide a real** **shopping experiences.**  
◎ **Lookbooks allows consumers to discover and buy products directly from the** **marketing content, without interfering with the media.**  
◎ **All products can be connected to the e-commerce automatically, providing** **integrated experiences on each channel.**  
◎ **Videos of fashion shows, campaign or events, can be collected in Lookcast to** **provide a shopping experience fully integrated with the brand contents.**

## SWIMSUIT

**Balck**  
### 15,00 €
**VIEW MORE SHOP NOW**

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Track the customer journey

Lookcast traces the customer journey in each channel, facilitating  
the move between the traditional to the online channel.

◎ Thanks to immersive and product-centered navigation experience offered by  
Lookbooks, it’s possible to track all turning point interactions in order to enrich  
customer journeys and collect meaningful insights related to interests and  
product preferences.

◎ Lookbooks can be sent as content in marketing campaigns designed and  
orchestrated in Marketing Automation platforms.

◎ Thanks to Lookbooks, it’s possible to manage in a simple and effective way  
customers registration process during Marketing events, raising registration  
number and guiding all the following follow-up actions thanks to Lead  
Qualification and Marketing Automation tools.

◎ Lookcast provides a connector with SAP Marketing Cloud.

Platform

◎ Lookcast easily integrates with existing brand solutions and systems like PIM,  
with no impacts on the company organization and keeping the data quality.  
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◎ The platform is simple to use, with a user-friendly interface that doesn’t require  
special skills. It’s available on cloud and it’s ready-to-go.

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### About us

LOOKCAST is an innovative technological company born in Chicago (IL) in 2012.

The idea was to transform the lookbook from an object born for traditional channels  
into a digital tool.

LOOKCAST’s mission is to drive brands beyond the eCommerce, to evolve the  
traditional catalogues into interactive digital experiences, to deliver customers an  
engaging shopping experience.